Project 05
UX/UI Design, Interaction Design, Visual Design, User Research, Prototyping, User-Centered Design, Design Tools, Digital Illustration, Creative Problem-Solving, Design Strategy, Wireframing, Information Architecture, Usability Testing, Responsive Design, Design Thinking, Typography and Layout, Branding for Zurich Insurance
I've been engaged in various design activities, including the creation of user-friendly interfaces, visually appealing graphics, and the utilization of design tools. I've also contributed to enhancing design thinking for innovative projects within the insurance company domain. My work has covered a wide spectrum of projects, spanning apps, responsive websites, and internal platforms, serving customers, brokers, and underwriters across North America and the UK.
App design
Web Design
Design System
Marketing materials
Information Architecture
In my design process, I follow a structured approach to ensure optimal results. I begin with Design Thinking, where I dive deep into understanding the problem at hand, empathizing with users, and ideating creative solutions. Once we have a clear direction, I move on to Information Architecture, where I organize and structure the content and layout for the project.
Next, I create Wireframes that serve as the blueprint for the design, focusing on the overall structure and functionality. From there, we transition to the UI design phase, where I bring the wireframes to life with visually appealing and user-friendly interfaces.
After UI design, I move on to Prototyping, where I create interactive models to simulate the user experience. These prototypes undergo rigorous testing to identify any usability issues or areas for improvement.
This iterative process allows me to refine and enhance the design continually. We often revisit Design Thinking to ensure we're aligned with user needs and project goals. This cyclical approach ensures that the final product is not only aesthetically pleasing but also highly effective and user-centered.